Microsoft Unveils Prompt Engineering for Ad Copy

Microsoft’s research reveals a powerful trend: Gen Z consumers crave authenticity and representation in advertising. Here’s how it impacts your bottom line:

76% want genuine messaging. Forget gimmicks – Gen Z seeks real connections with brands.
Diversity builds trust. 70% trust brands that showcase a variety of people in their ads.
Representation matters. Nearly half (47%) feel more trusting of a brand they see themselves reflected in.
The ROI of inclusion is clear. Ads showcasing diversity led to a 23% increase in purchase intent!

Not convinced? Nearly half (49%) of Gen Z would switch brands for better representation.

Unlock the Power of AI: Craft Personalized Ads for Diverse Audiences

To leverage this trend, Microsoft offers “prompt engineering” tips for advertisers. These AI-powered techniques help you personalize ad copy to resonate with diverse audiences. Stay tuned for the next section where we’ll dive into these Microsoft-recommended prompt engineering tactics!

Crafting the Perfect Prompt: Your Guide to Powerful AI-Generated Ads

Think of your prompt as a roadmap for the AI ad copywriter. Here’s what to include to get the best results:

The AI’s Role: Clearly define the AI’s task, in this case, writing ad copy.
Desired Outcome: Specify what you want the AI to achieve, like generating multiple ad variations of a certain length.
Product/Service Details: Provide a clear description of what you’re advertising.
Know Your Audience: Tell the AI who you’re targeting, including demographics and interests.
Brand Voice: Set the tone for your ads. Is it playful, professional, or something else?
Extra Guidance: Include any brand guidelines, market research, or relevant information to further guide the AI.

Expand Your Reach: Craft Inclusive Prompts for Diverse Audiences Microsoft

Inclusive language is key to connecting with Gen Z. Here’s how “inclusive modifiers” can help you build better prompts:

Think Metaphors: Use metaphors that emphasize connection, open-mindedness, exploration, and balance to represent everyone.
Signal Inclusivity: Microsoft offers a list of 50+ words to spark inclusive ad copy (list not included here, but can be found in the referenced Microsoft resource).

Let’s See it in Action:

We’ll revisit the previous prompt and use inclusive modifiers to showcase “dimensions of diversity” and highlight inclusive product features. Stay tuned for the next section where we’ll see this prompt come to life!

In this article, we discussed Microsoft Unveils Prompt Engineering for Ad Copy. If you are interested, you can learn more about digital marketing and Google advertising by viewing other articles on the Kayoads website.